OMVIC ALL-IN PRICING

OMVIC registered dealer advertised prices on new or pre-owned vehicles require the price to include all charges and fees that the dealer will inherit. It’s your right as an Ontario resident that these prices are made clear as to what they represent. At Jaguar Toronto, we believe in transparency when selling you your next vehicle.

WHAT IS REQUIRED IN AN ALL-IN ADVERTISED PRICE?

There are a number of charges and fees that have to be included in an advertised price. These features include freight, pre-delivery expenses, administration fees, government levies (such as air tax), OMVIC fees and safety tests.

Services or products that have been installed by a dealer on the vehicles also must be included in the price. These can include warranties, fuel, tire protection packages and anti-theft materials. All required fees must be listed separately on the bill.

WHAT IS NOT INCLUDED IN THE ALL-IN ADVERTISED PRICE?

If prominently displayed that they are not included, both HST and licensing (cost of the vehicle registration and plates) do not have to be included on the advertised price.

ALL-IN PRICE ADVERTISING EXCEPTIONS

MANUFACTURERS

OMVIC does not cover vehicle manufacturers. Any advertisements from manufacturers do not comply with these rules. Thus all-in pricing does not have to be on manufacturer ads. In some cases manufacturers will comply with all-in pricing and show the transparent prices.

ADVERTISING AN “UNFIT” VEHICLE

A vehicle marked as “unfit” that is being advertised to be sold has to exclude the safety and cost certification. If certification is offered on the vehicle, the cost must be made clear. The ad has to make clear that the vehicle is unfit with the following statement:

“This vehicle is not drivable, not certified and not e-tested.” This statement has to be included to comply.

ADVERTISING A VEHICLE SOLD “AS IS”

Advertised “as is” vehicles do not include a safety cost certificate. Clear lettering has to be marked if a vehicle is being sold “as is.” The following statement must be included:

“This vehicle is being sold “as is,” unfit, not e-tested and is not represented as being in roadworthy condition, mechanically sound or maintained at any guaranteed level of quality. The vehicle may not be fit for use as a means of transportation and may require substantial repairs at the purchaser’s expense. It may not be possible to register the vehicle to be driven in its current condition.”